The hard facts are staring us in the face. Planet Earth is struggling despite its amazingly clever and resilient eco survival mechanisms. One of the biggest is in the South Amercia basin which encompasses seven million square kilometers of which five and a half million square kilometers (1.4 billion acres) are covered by the rainforest. An area equivalent of the size of the of Australia. The tropical rainforest provides 28% of the world's oxygen processing it through photosynthesis from caron dioxid. How cool is that? Through this dense vegetaion runs the biggest river on the planet (but no the longest) the Amazon. Once upon a time I sailed up this river all the way up to Manaus and encountered native tribes, alligators, pink dolphins and too many tree snakes to count. My travel around South America during a gap year some twenty years ago changed how I viewed nature resources forever.
Suddenly it has become a fashion and trendy to be green. Bag designers cash in, celebrities endorse recycable carrier bags (I bought one designed by Sheryl Crow for goodness sake, yesterday for my lunch sandwich) Designers, creative agencies and marketing people are cashing in on creating green messages and sustainable business commercials which makes me think - is this a good or a bad thing? Is the Carbon Neutral Company actually making a difference to anyone other than their own bottom line? Are we really offestting all the extra airmiles low-cost airlines are making us use for yet another break? I wonder but I'd like to hope so. Because green is the new black (never yellow even if that would be fun to see a UK nation sporting mimosa - see blog 13 December) Green isn't a fashion or at least is shouldn't be, it is here to
Comments