Today is World AIDS Day. Buying (RED) products saves lives: it's as simple as that. (www.joinred.com). Remember (RED) when you're writing your wishlist or considering the perfect gift for your loved ones. Your choice can change somebody's life.
The statistics say it all: 33 Million people on the planet currently live with HIV and AIDS; 4,100 people die of of AIDS-related conditions. And that number is growing. Yet AIDS is a preventable and treatable disease. It costs just 20p (0.30 Euros) to fund the two daily antiretroviral pills needed to keep alive someone with HIV, however 70% of the people in sub Saharan Africa live on less than £1 (1,5 Euro) a day and cannot afford them. That's where (RED) comes in. (RED)s primary objective is to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. Companies such as GAP, Apple, Armani, American Express whose products take on the (RED) mark contribute a significant percentage of the profits from the sales of these products to the Global Fund , the world's leader in providing programmes to fight AIDS, with the focus on of the health of women and children. Since 2006 $113 million (£90 million) has been generated by (RED) benefitting more than 2 million people. If enough consumers buy (RED) products, those with AIDS will stay alive longer and be able to take care of their families, contribute to their communities and live a fuller life. Melinda Gates also supports (RED) and the Gates Foundation's work in saving millions from dying from AIDS with a mind boggling £11.6 ($17.3) Billion donated.
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